Hume Health and Lifestyle is a free community service funded through sponsorship and special project funding.
Since 1999 Hume Health and Lifestyle has provided respected information regarding health and lifestyle service providers, programs and organisations in the Victorian Department of Health’s Hume Region, North East Victoria.
The concept for a Health and Lifestyle web portal was conceived in 1992 because of the need for an on-line business incubator and directory. Inspired and funded by Business Victoria, physical business incubators were developing all over Victoria at that time and the idea of combining Internet functionality and education was just emerging.
Eight years later, in 2000, stage one of the concept was launched as Hume Health and Lifestyle www.humehealth.com.au.
Today the statistics show that the site is receiving over 2,500 hits per day and its fourth generation of development is currently underway incorporating the very latest technology, functionality and lots of new content.
The information website creates goodwill with consumers and health and lifestyle service providers across the region because it is the place to go for free quality and trusted information. Additionally the upgraded website will include a regional newsletter for health services and professionals and further lifestyle, private and complimentary health content. New articles and features to enhance regional health promotion publicity, in the region are also planned.
Membership is open to all health and lifestyle providers, groups and organisations, including public and private hospitals, community health services, artists, educators, primary heath care providers, health programs such as drug and alcohol and diabetes, Primary Care Partnerships, Medicare Local’s, housing services, youth services, aged care services, small regional business and sporting and community groups.
You are welcome to register your organisation, service and activities. Membership provides access to the free directory, features/editorial program, workshops, web consulting and participation as an expert on the Hume Health Advisory Panel.
Hume Health and Lifestyle www.humehealth.com.au is coordinated by Creative Retreats Pty Ltd T/A Web Strategies www.webstrategies.net.au who have been involved in providing communications and web strategies to the health and lifestyle sector for over 20 years. The business now focuses on the design and development of web portals throughout Australia and New Zealand including and the soon to be launched Health and Lifestyle Shop project.
1. Free Health and Lifestyle information website
This project is delivered via the website, email, face to face communication, group activity and extensive networking – a hand crafted project by Annie & Mike O’Shea. Annie & Mike chose to move to Wangaratta, some may say the heart of the Hume Region, around 2000 bring a combination of skills and experience in Marketing and electronic communication strategies for business and community services. Check out the interview on Good Moves at The Victorian Governments Godmove website.
Research shows that the ground up approach of engaging providers and businesses in regional areas provides a sustainable service for website users. The statistics from the Hume Health & Lifestyle website www.humehealth.com.au of over 870,000 hits in the past 12 months, also supports this point.
2. Web Strategies www.webstrategies.net.au
- Web development
- Web marketing
- Communication strategies
- Marketing and communication planning
- Health procedures
- Workshops and Seminars
- Search Engine Optimisation (SEO)
This is provided at the clients premises and where appropriate in regional locations as an extension to workshop and seminar projects.
Web based information will underpin all educational activity. Free Networking seminars will be conducted in the four main areas of the region:
- Albury Wodonga
Fee for service workshops will be conducted at the client premises and regional venues.
3. Continuing and Proposed Community Services
The Hume Health and Lifestyle Portal project will continue to succeed because of our ongoing commitment to provide free information and support to all community services in the Region.
Continuing and proposed community services include:
- Health Promotion notice board and free editorial in the Hume Health and Lifestyle Blog
- Community activity notice board and free editorial in the Hume Health and Lifestyle Blog
- Health services and activity editorial and information pages
- Lifestyle services and activity pages
- Health issues information areas and related links pages eg Breast Services and Maternity Services
- Alcohol, tobacco and other drugs information and related contact register
- Website marketing and Search Engine Optimization workshops and support
- Set up and maintenance of the Hume Health Advisory Panel
- Set up and maintenance of the Hume Health Professional Development (PD) Network
- Establishment of the Health and Lifestyle Employment Service
We welcome your ideas and contributions so please CONTACT US to see how you would like to be involved.
The Hume Health and Lifestyle Portal markeing strategy is to position itself as the most comprehensive, well-respected and leading provider of on-line health and lifestyle directories and information centres in Australia. Its value proposition is to provide support to the community sector with the free community events calendar, notice board, editorial and a community discount card which will provide discounts across all Health and Lifestyle Shop products, workshops, business services.
The Portal will focus its promotional marketing through the high level, interactive web portal, proven networking activity and a proactive social media campaign integrated with a targeted public relations program.